How much should SEO cost?

How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get cracking. Determining a price for a service like SEO is unlike buying a product with a set amount of industry standard component parts and an easily distinguishable utility, which tends to...
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Your Marketing Data Has a Story to Tell — Are You Listening?

The old cliché says every picture tells a story. The question is — do you have a complete picture of your customer? And do you really hear all the stories they’re telling? Today’s consumers use many different devices, and there’s new channels to listen to every year. It can seem like a lot, but it gives marketers an opportunity to use data analytics to gain a deeper understanding into their audiences if they learn to keep their ears out.In Why a Data and Analytics Strategy Today Gives Marketers ...
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Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A balanced approach to data-driven SEODec 13, 2017 by Ryan Shelley SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. 2017: The year identity changed everythingDec 13, 2017 by Mike Sands Columnist Mike Sands takes a look back a...
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