Just Hanging Out Your Shingle? How can you Make Sure Customers Find you on Google

The ways of the old won’t get much traffic for Businesses these days. Follow these 4 tips to help customers find the digital version of  your business listings. That is one of the oldest saying when starting out your new business “hanging out the shingle”, dating back to a time when dentists, lawyers and other small business professionals actually used signs as the method of getting new customers!  These signs, which were hung outside the place of business, informed people what the busine...
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Traffic Tip of the Day: The Difference between your Onsite and Offsite SEO?

All the Talk in (SEO) Search engine optimization steams from two basic areas: Onsite and Offsite SEO. In Order to create your SEO plan of attack and to get results you really need to understand both areas before you start. When a self-starter SEO begins looking into search engine optimization, for their websites, their bound to run into lots of industry buzz words and feel overwhelmed. However, the process of making your small business website more favorable to the search engines like Goo...
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Attract more Followers on Facebook in Less than 5 Minutes!

By simply Targeting Facebooker's  that have already engaged with your Facebook posts is a super easy way to grow your followers to your businesses Facebook page.  Like most Businesses, you are always looking for more ways to get more Facebook “likes” and followers to your small business !  By building an audience of followers who can see your posts and React and engage with your business can help you get more customers organically! Not to mention, you will gain great incite and Prospec...
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Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

As seen at: http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676 Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an effort to deliver consistent brand and shopping experiences to the consumer across platforms, devices and stores. It also connotes a 360-degree understanding of the customer. In a new survey and report from Netsertive and the CMO Council, ...
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Snaplytics launches Snapchat analytics

As seen at: http://marketingland.com/snaplytics-launches-snapchat-analytics-196692 A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the only software-as-a-service analytics [exclusively] for Snapchat.” The company, Snaplytics, employs its own proprietary system to monitor activity on public, one-to-many communications, avoiding any Snapchat APIs, which have a problematic history. Snapchat photos and ...
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Strategies to maximize retail marketing efforts BEFORE holiday sales events

As seen at: http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or expected. Nevertheless, change is here to stay, and fighting it is futile. This brings me to holiday shopping. Yes, holiday shopping. Over the past few years, we’ve seen some big changes, primarily in the way people shop and the way that brands market t...
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Spotlight on Google Surveys 360: Getting to “Why” is now easier and faster than ever before.

As seen at: http://feedproxy.google.com/~r/blogspot/tRaA/~3/T6uogtJAyFI/spotlight-on-google-surveys-360-getting.html Yesterday, we launched Google Surveys 360, a powerful new part of the Google Analytics 360 Suite. Sometimes it's enough to know what your customers are buying, where they're going, and how they're purchasing. But to really understand their decisions, you want to answer a harder question: Why are they doing it? To get the answer, it turns out you just have to ask.That’s why we int...
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Behind the Scenes with Dylan Lorimer, Google Surveys Product Lead

As seen at: http://feedproxy.google.com/~r/blogspot/tRaA/~3/mgjCttuT6zU/behind-scenes-with-dylan-lorimer-google.html Google Surveys, a new product from Google Analytics Solutions, launched on Wednesday. Google Surveys makes it easy to get fast, reliable opinions from consumers on mobile devices and across the internet. The goal, as always, is to help you make more informed business decisions, understand your marketing impact, and take the pulse of your brand.Today we're excited to talk with Dyl...
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How to Apply Holiday Shopping Insights to Your Analytics Strategies

As seen at: http://feedproxy.google.com/~r/blogspot/tRaA/~3/5iVj3dz9KAg/how-to-apply-holiday-shopping-insights.html The Year of the SupershopperWe all have that friend — the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he or she do it?Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers ar...
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Google Tag Manager: Giving Mobile Tagging a Little Extra Love

As seen at: http://feedproxy.google.com/~r/blogspot/tRaA/~3/tyTfEvIZEg4/google-tag-manager-giving-mobile.html Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s mobile app developer platform. Today, we’re excited ...
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