As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.
SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART goals so easy to remember.
S — Specific
Specific objectives are crucial to success in any marketing campaign. We need to know what a goal or conversion is for your website and how this relates to the broader business objectives. It is easy to think, “We want to rank #1 for various search terms,” but that’s just a detail. What we really want is more exposure, more visits and more leads or sales.
[Read the full article on Search Engine Land.]