It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact — is how vital first- and third-party information is for creative and execution strategies today.
In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully optimize data in marketing.
Discover the difference between simply using data and effectively integrating your marketing and analytics strategies to drive core business KPIs. Visit Digital Marketing Depot to download “Data-Driven Marketing — Push Forward or Fall Behind.”