Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys

The Green Bay Packers’ last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. 9.

The Packers-Cowboys game drew 52.878 million interactions across Facebook and Twitter, nearly three times the 18.749 million generated by Clemson University’s win over the University of Alabama in the college football National Championship game.

The four NFL divisional playoff games occupied four of the top five spots in the sports category, joined by the National Championship game.

As for TV series and specials, President-elect Donald Trump’s press conference Jan. 10 blew away the competition, tallying 17.971 million interactions across Facebook and Twitter, with second-place finisher NBC’s This Is Us managing just 531,000.

Green Bay Packers logo courtesy of Green Bay Packers Facebook page.