Marketing Day: Store landing pages, lead nurturing & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Optimized store landing pages: An important part of local search strategy
Aug 22, 2017 by Tony Edward
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
How to improve your SEO with user-friendly interlinking
Aug 22, 2017 by Kristopher Jones
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
The 3 undisputed truths about lead nurturing
Aug 22, 2017 by Seth Price
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
Martech enablement series: Part 3 — Assembling your team members
Aug 22, 2017 by Peter Ladka
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
Navigating the disruptive world of martech
Aug 22, 2017 by Marketing Land Staff
The Martech Power Pack helps you understand the complex convergence of marketing, technology and management.
Why your brand should obsess over its customers, not its competitors
Aug 22, 2017 by Mike Sands
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.
P&G fought online advertising, and online advertising won
Aug 22, 2017 by David Rodnitzky
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer.
ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
Aug 22, 2017 by Barry Levine
The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images.
LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
Aug 22, 2017 by Tim Peterson
Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.

Online Marketing News From Around The Web:


How to Measure Social Selling to Improve ROI, Marketo
Understanding Analytics and Adwords Discrepancies, Clix Marketing PPC Blog

Business Issues

Medium will now pay writers based on how many claps they get, The Verge

Content Marketing

5 Effective Ways to Amplify Content, Vertical Measures
Content Types That Generate High-Quality Leads, MarketingProfs
Where to Begin When It’s Time to Edit Your Content, Copyblogger


Do You Have the Chops to be a Top Ecommerce 3PL?, Multichannel Merchant
For success on Amazon and eBay, don’t follow others, Practical Ecommerce

Email Marketing

8 Reasons Why Email Campaigns Are Still the Most Effective Form of Marketing, Movable Ink Blog
The best email campaigns of the 2017 eclipse, My Emma

General Internet Marketing

Influencer Marketing: 3 Top Challenges and an Overview, MarketingProfs
Let’s Talk About The Brand Safety Tax, AdExchanger
No, Your Brand Isn’t Too Big for Thought Leadership, Convince and Convert

Internet Marketing Industry

MyScript Introduces Cloud Sync for Nebo App, PR Web
Sigstr Secures $5M Series A to Build the Next Generation Marketing Platform, Business Wire
Zyme Hires Veteran Tech Executive Paul Carmody to Manage Products and Solutions, Zyme


Digital transformation: It’s not a destination, Econsultancy
Is Blockchain The Best Solution For Ad Tech’s Most Pressing Problems?, AdExchanger
Walmart and 9 Food Giants Team Up on IBM Blockchain Plans,

Mobile/Local Marketing

How brands can and should be using proximity data, Mobile Marketer
SMS for Business and Marketing Communications: Trends & Stats, MarketingProfs
WhatsApp adds colorful text status updates, just like Facebook, VentureBeat

Social Media

Facebook and Twitter Now Have Original Content, but Can Viewers Find It?, eMarketer
Facebook launched a dedicated tab for Safety Check, The Verge
The Q3 2017 Sprout Social Index, Sprout Social


Facebook and Twitter Now Have Original Content, but Can Viewers Find It?, eMarketer
Report: AdColony’s interactive video platform ups engagement by 43%, Mobile Marketer
Video Content Marketing: Cheap and Easy Ways to Get Started, Top Rank Marketing Blog