Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Automate omnichannel marketing strategies to improve the customer journey
Jan 19, 2017 by Digital Marketing Depot
Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey?
Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
Jan 19, 2017 by Amy Gesenhues
The car maker has released two teaser ads with McCarthy as the narrator.
LinkedIn refreshes desktop interface, emphasizing content and conversation
Jan 19, 2017 by Tamar Weinberg
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience.
6 UX principles marketers can’t afford to overlook
Jan 19, 2017 by Tamar Weinberg
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement.
Snapchat will target ads based on what people buy off Snapchat
Jan 19, 2017 by Tim Peterson
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
Impact Radius’ new tool lets brands find more possible partners for affiliate links
Jan 19, 2017 by Barry Levine
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.
SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
Jan 19, 2017 by Barry Levine
The company says this is the first free viewability report by an ad platform.
[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
Jan 19, 2017 by Matt McGee
In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.
How IBM’s Watson scores the tone of Trump’s tweets
Jan 19, 2017 by Tim Peterson
IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
Cortana comes to Android’s lock-screen in a battle for visibility and usage
Jan 19, 2017 by Greg Sterling
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.
Why influencer marketing trumps influencer advertising
Jan 19, 2017 by Devon Wijesinghe
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand.
Pinterest now offers ad groups to paid campaigns
Jan 19, 2017 by Tamar Weinberg
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.

Online Marketing News From Around The Web:

Affiliate Marketing

Dangerous Misconception: “Affiliate Marketing Channel”, www.amnavigator.com

Blogs & Blogging

Influencer Co-Created Content: Complete Blogger Guide, heidicohen.com

Business Issues

Building a more inclusive Twitter in 2016, www.Twitter.com
Facebook to build third international data center in Denmark, venturebeat.com
Microsoft to double its Montreal AI R&D office and invest $7M in academic research, techcrunch.com
Snap Inc hires Jennifer Park Stout as head of global policy, www.reuters.com

Content Marketing

5 Tactics to Make Sure You Never Run Out of Content Ideas, www.convinceandconvert.com
Entrepreneurs: Find Your Content Focus, www.jonloomer.com
Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing, simplymeasured.com
How Boomers and Millennials Use UGC Differently, contently.com
How to Define Content Marketing Objectives in 3 Simple Steps, komarketing.com
It’s Time Marketers Rethink Their Commitment to Content, www.adweek.com
The Marketers’ Perspective on the Content Marketing Ecosystem, www.copypress.com
The Subterranean Foundations of Any Good Content Marketing Strategy, www.copyblogger.com
Viral Content Marketing Campaign Checklist, www.searchenginepeople.com

Conversion Optimization

Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions, conversionxl.com
Storytelling might boost your product page conversion rates, econsultancy.com

Copywriting, Design & Usability

7 Easy-to-Follow Landing Page Best Practices, www.cardinalpath.com
What is a One Page Website and How Do I Use it for Business?, smallbiztrends.com

Domaining

The biggest dot-brand in the world has 50,000 domains, but are they legit?, domainincite.com

E-Commerce

Amazon adds more fulfillment, www.internetretailer.com
Eight E-Commerce Myths Marketers Need to Ignore, www.marketingprofs.com
Omnichannel Retail in 2017: Why The Future of Selling Everywhere is Now, multichannelmerchant.com
Toys: The Amazon Effect, oneclickretail.com
Webrooming vs. Showrooming: 2016 Retail Marketing Guide to Holiday Shopping, www.koeppeldirect.com
What to Expect From the Amazon Marketplace in 2017, www.marketingwords.com

Email Marketing

The Perfect Cart-Abandonment Email, www.marketingprofs.com

General Internet Marketing

B2B Marketers: Stop Solely Targeting the C-Suite, adage.com
Building Always-on Marketing Machine, adage.com
February 2017 Marketing and Holiday Planning, blogs.constantcontact.com
Four common mistakes brands make with influencer marketing, econsultancy.com
SMBs Plan to Increase Digital Marketing Budgets, www.adweek.com
The Elements of a Strategic Marketing Program, www.cmswire.com

Internet Marketing Industry

AdColony Appoints Jeff Hackett as Senior Vice President of U.S. Brand Sales, www.marketwired.com
AppNexus Expands Exclusive Technology and Programmatic Sales Partnership with Microsoft to Mexico, www.prnewswire.com
McClatchy Selects MPP Global for World-Class Subscriber Management System, www.marketwired.com
Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering, www.prnewswire.com
YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format, www.yume.com

MarTech

3 questions marketers should ask before investing in AI, venturebeat.com
Building Blocks: Bryan Urioste, Chief Marketing Officer at Planview Talks Marketing Tech, www.martechadvisor.com

Mobile/Local Marketing

5 tips for managing complex mobile marketing assets, www.mobilecommercedaily.com
How Marketers on Facebook Can Convert in a Mobile Minute, www.adweek.com
Is It Time to Redefine “Local” Marketing, streetfightmag.com
Report: Amazon leapfrogs rivals in mobile commerce, www.retaildive.com
The Problem with App Measurement: Time to Break Down the Walls, www.cmswire.com

Other Items

Apple News gets extended formatting options for creators, refreshed tutorial, iphone.appleinsider.com

Reputation Management

The Most Important Steps To Establishing Your Brand Online, smallbiztrends.com

Social Media

40% of Marketers Say They Plan Facebook Audits, adage.com
5 Big Trends and Tips for Social Media Marketing, smallbiztrends.com
7 Insider Tools to Get Famous on Instagram Overnight, www.socialmediaexplorer.com
Can Snapchat’s Culture of Secrecy Survive an IPO?, adage.com
Facebook dismissive of censorship, abuse concerns, rights groups allege, www.reuters.com
How 5 UK brands are using Instagram Stories, digiday.com
How to Use Snapchat for Customer Support, www.socialmediaexaminer.com
It’s About Time We Stop Ignoring Social Media’s ROI, www.socialmediaexplorer.com
Page Admins Can Have Facebook Remind Them to Update Their Pages, www.adweek.com
Three Simple Tips for Optimizing Your Facebook Page, www.searchinfluence.com
Your 2017 Social Marketing Planning Checklist Includes…, simplymeasured.com

Video

10 Awesome Website Homepage Videos You’ll Want for Yourself, www.thesaleslion.com
Facebook 360: How To Upload Photos, Videos, & Examples, mediakix.com
From live video to VR: How publishers are tackling the inauguration, digiday.com
How a football publisher repurposed one event’s worth of video for 4 different platforms, digiday.com
Millennial Lead: A New Breed of Video Marketing, www.adweek.com
YouTube Partners With Creative Agencies to Pitch Its 6-Second Ad Format at Sundance, www.adweek.com