Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Technology (Marketing + Operations) = Time to reorganize the marketing department?
Aug 7, 2017 by Scott Brinker
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation.
The 4 Ps of SEO & digital marketing
Aug 7, 2017 by Marcus Miller
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
How to effectively segment accounts with multiple locations
Aug 7, 2017 by Matt Umbro
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
Affiliate is more than a platform
Aug 7, 2017 by Adam Weiss
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.
Facebook extends dynamic ad retargeting to real estate listings
Aug 7, 2017 by Tim Peterson
Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
Adbrain ups the ante on cross-device identity
Aug 7, 2017 by Barry Levine
By letting its machine learning define its own models, the firm says it is the first to determine such dimensions as which devices are shared.
What’s next (and now) for mobile attribution
Aug 7, 2017 by Shani Rosenfelder
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward.
Snapchat launches Advanced Mode for its self-serve Ads Manager
Aug 7, 2017 by Greg Finn
Similar to Facebook’s Power Editor, Snapchat has added powerful new advertising capability to Ad Manager.

Online Marketing News From Around The Web:


How to Get Started With Facebook Analytics, Social Media Examiner
The Art of Storytelling Meets the Science of Data Analysis, eMarketer

Business Issues

Amazon owns a whole collection of secret brands, Quartz
Google on Anti-Diversity Manifesto: Employees Must ‘Feel Safe Sharing Their Opinions’, Motherboard
Inside Mozilla: Firefox fights back, CNET

Content Marketing

3 Content Things to Do for Employee Brand Ambassadors, Content Marketing Institute
Comedy Pro Reveals How to Bring Funny to Content, Content Marketing Institute
What Types of Marketing Content Influence B2B Purchasing, MarketingProfs


10 Great Ecommerce Ideas for August 2017, Practical Ecommerce
Product Information Management (PIM) for Ecommerce, Shopify Plus
The state of luxury e-commerce in China, Digiday

Email Marketing

Get Started With Email Marketing: 10 Things You Need to Do First, Constant Contact Blog
How to use email marketing to sell tickets, Emma Email Marketing Blog

General Internet Marketing

The Five Principles Of Modern Marketing, AdExchanger
The Key to Taking Marketing Risks Without Being Too Risky, MarketingProfs
Where to Find the Next Great Addition to Your Marketing Team, Convince and Convert

Internet Marketing Industry

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million, Market Wired


The Grand View of Martech: A Martech Manifesto,
This online retailer uses AI for product categorisation – here’s how, Econsultancy

Mobile/Local Marketing

5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers, Street Fight
Here Is Why Mobile Web Speed Is Critical For Your Marketing ROI, MarTech Advisor
YouTube adds mobile chat, because Google doesn’t have enough messaging apps, VentureBeat

Social Media

A Comprehensive Snapchat Ad Targeting Guide, MarketingProfs
Facebook Stories Enhancements: Public and Desktop, Social Media Examiner
Measuring your Christmas Campaign with Facebook Director of Marketing Science Kathy Dykeman, Facebook for Business


10 Ways Your Business Can Use the New Facebook Cover Video Feature, Small Biz Trends
Introducing a new way to share YouTube videos, Official YouTube Blog
Video Marketing: When to Say Yes and When to Say No, Clix Marketing PPC Blog