Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Tips to troubleshoot your technical SEO
Oct 27, 2017 by Patrick Stox
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
3 ways to build a better agency-client relationship
Oct 27, 2017 by Brett Middleton
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.
Everything you need to know about the IAB ads.txt initiative
Oct 27, 2017 by Alex Bornyakov
If you haven’t yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB’s initiative to fight fraud and how to implement it.
Facebook will show all the ads a Page is running & archive US federal election ads
Oct 27, 2017 by Tim Peterson
Facebook will test a ‘View Ads’ tab on Pages in Canada next month and in the US next summer.
Marketers plan to test out Facebook Stories because why not
Oct 27, 2017 by Tim Peterson
As Facebook opens up Stories to Pages, marketers see upside and no immediate downside.
Amex and Acxiom create a prediction engine based on purchase data
Oct 27, 2017 by Barry Levine
This is the latest effort to utilize extensive, identified customer records to predict future purchase behavior.
Protagonist adds action tools to its narrative analytics for brands
Oct 27, 2017 by Barry Levine
Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and influencers.
How to identify the best publishers to help you achieve your business goals
Oct 27, 2017 by James Collins
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives.
Infutor launches a propensity marketplace of consumers interested in buying cars
Oct 27, 2017 by Barry Levine
The company says this is the first in a series of predictive industry-focused marketplaces based on its millions of identified consumer records.
Deloitte predicts e-commerce will outperform in-store spending this holiday season
Oct 27, 2017 by Amy Gesenhues
According to Deloitte’s 2017 Holiday Retail Survey, online spending will exceed in-store spending for the first time.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Kochava expands into blockchain for ad insertion orders
Oct 27, 2017 by Barry Levine
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.
How emerging technologies will affect your business in 2018
Oct 27, 2017 by Tom Kuhr
Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.

Online Marketing News From Around The Web:

Adoption of Account-Based Marketing Expands to Agencies, Demandbase
Chartboost Influence Launches to Connect YouTube Influencers with Game Advertisers, Chartboost
Email automation for holiday campaigns, VerticalResponse
Facebook vs. Blockchain: it’s a matter of trust, Chief Martech
Future of AI for B2B Marketing, MarTech Advisor
How to Speed Your Climb Out of the Content Marketing Pit of Despair, Content Marketing Institute
How to Use Instagram to Engage Customers and Promote Your Products & Brand, MarketingProfs
Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce, Get Elastic
Update on Our Advertising Transparency and Authenticity Efforts, Facebook Newsroom
YouTube users are streaming 100 million hours of clips on TV sets a day, Recode