Marketing Day: AdWords copywriting hacks, an interview with ESL’s CMO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

10 AdWords copywriting hacks
Oct 3, 2017 by Digital Marketing Depot
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.
Swimming up(bid)stream
Oct 3, 2017 by James Green
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
Why your social media audience is critical for content marketing
Oct 3, 2017 by Mark Traphagen
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.
ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
Oct 3, 2017 by Amy Gesenhues
Get to Know: ESL CMO Rodrigo Samwell

Online Marketing News From Around The Web:

Business Issues

Amazon’s first streamed NFL game surpassed Twitter’s viewership last year, Mobile Marketer
Hard Questions: Russian Ads Delivered to Congress, Facebook Newsroom
The Big Tech Platforms Still Suck During Breaking News, BuzzFeed

Content Marketing

7 Types of Content That Work Regardless of Industry, Vertical Measures
How to Create Engaging Content: Nine Helpful Approaches, MarketingProfs
UGC: Where Does It Fit in Your Content Marketing Strategy?, Content Marketing Institute


Amazon private brands grew 90% over last year, Retail Dive
Image recognition in ecommerce: Visual search, product tagging and content curation, Econsultancy
Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?, CMS Wire

Email Marketing

How to Measure the Success of Your Holiday Marketing, Constant Contact

General Internet Marketing

GDPR is coming, but nobody knows how it will be enforced, Digiday
How the CMO became a politician, Digiday
The ABCs of Reputation Management for Brands, Street Fight

Internet Marketing Industry

Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners, PR Newswire
Localytics Customers Outperform the Industry by Achieving 40% Growth in Monthly Active App Users, Localytics
Mautic Launches Maestro Marketing Management Solution, Mautic


5 Fascinating Marketing Automation Tactics that Can Help Your Business Grow, Small Biz Trends
Digital Asset Management Readies for Its Fourth Era, CMS Wire
How Do Consumers Really Feel About Facial Recognition?, eMarketer

Mobile/Local Marketing

Facebook Messenger Marketing: 7 Ideas You Can Try Today, The Buffer Blog
Nearly 70% of shoppers aware of BOPIS, mobile payments, Retail Dive
Survey: Enterprise Marketers Are Increasing Local Digital Mix, Street Fight

Social Media

6 Underrated Elements of Successful B2B Social Media Strategies, KoMarketing
70% of brands use Instagram influencers, Retail Dive
Instagram adds polling stickers to Stories, The Verge


8 Reasons Why Social Media Videos Go Viral, MediaKix
When Data Meets Creative: Why Audience Insights are Critical for Video Publishers, Tubular Insights
YouTube Remarketing: How to Retarget People on YouTube, Social Media Examiner