Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this kind of service. The Portland, Oregon-based company enables a website visitor to use their Facebook, Twitter, LinkedIn or other social media credentials when they log in.
Director of Product Marla Hay told me that no other identity service, including the one from competitor Gigya, offers such a built-in, automatic anti-fraud scanning of a phone number. Phone numbers, she noted, tend to be more definitive identifiers than, say, email addresses.
[Read the full article on MarTech Today.]