Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint

AMP rev
Launched in the fall of 2015, Google’s AMP initiative has raised the performance standard for mobile content by accomplishing what the initials promise: accelerated mobile pages.

But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News and Pinterest. These sources summon the AMP content from Google’s cache, via a sufficiently speedy connection.

This week, Google and San Francisco-based performance and security firm Cloudflare made announcements to help broaden AMP’s availability.

[Read the full article on MarTech Today.]