Launched in the fall of 2015, Google’s AMP initiative has raised the performance standard for mobile content by accomplishing what the initials promise: accelerated mobile pages.
But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News and Pinterest. These sources summon the AMP content from Google’s cache, via a sufficiently speedy connection.
This week, Google and San Francisco-based performance and security firm Cloudflare made announcements to help broaden AMP’s availability.
[Read the full article on MarTech Today.]