Four key holiday paid search trends to keep an eye on

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to the next.

That said, there are a few overarching trends that apply to many advertisers and which help to set the stage for performance expectations over the coming weeks. Here I’ll outline four interesting paid search trends I’ll be keeping an eye on.ise grown over the past year. These ads stand to be even more important for brick-and-mortar brands during the final days of the holiday shopping season.

So, those are four data points I’ll be keeping an eye on this coming shopping season and the broader themes each relates to. We’ll have to wait and see if my predictions come true, as well as to find out if any new and unexpected developments unfold.

[Read the full article on Search Engine Land.]