DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo

DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad.

That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels.

This week, the Chicago-based company is becoming a multichannel dashboard itself, as it announces the acquisition of the Dutch firm Swydo.

[Read the full article on MarTech Today.]