As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels.
This white paper from Emarsys answers common omnichannel marketing questions to help you get started:
What is omnichannel marketing?
How should e-commerce and brand marketers view omnichannel marketing?
How should marketers apply, and automate, omnichannel strategies to improve the customer journey?
Visit Digital Marketing Depot to get this MarTech Today white paper.