Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as unveiled the latest version of its fraud detection.
The initiative, co-founder and CEO Oren Kaniel told me, is a formal announcement of an effort the Tel Aviv-based company began about two years ago. Kaniel said his company is on the lookout for signs of fraud in or through the 2,500+ mobile ad networks that are part of its ecosystem, which he said represents virtually all mobile ad networks.
AppsFlyer contends its tech is found on 98 percent of the world’s smartphones, and that it holds 65 percent of the mobile attribution market.
[Read the full article on MarTech Today.]