In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by.
The most successful marketers are agile in their approach and use analytics to drive core business KPIs. Even the marketers with non-analytical background are building their analytical acumen to be more effective. The rise of analytical platforms for non-technical marketing teams has empowered CMOs to extract powerful insights from their data.
Here are a few best practices to help marketers integrate data and analytics into their marketing strategy.
[Read the full article on MarTech Today.]