5 B2B marketing non-predictions for 2018

The year’s coming to a close, which means it’s time for B2B marketers to pull out their crystal balls and start theorizing about what’s in store for 2018. The list of predictions this year is likely to be long, given the new innovations and technologies that have emerged in 2017.

I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to happen. Here are five things that definitely won’t happen in 2018:

[Read the full article on MarTech Today.]