What is marketing automation?

As seen at: http://marketingland.com/what-is-marketing-automation-188516

Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so […]