Take the guesswork out of marketing automation technology

As seen at: http://marketingland.com/take-guesswork-marketing-automation-technology-186865

More marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction […]