MarTech Today: Why 100 percent viewability isn’t worth it, useful info about rich snippets & AMP pages no longer need structured data

As seen at: http://marketingland.com/martech-today-100-percent-viewability-isnt-worth-useful-info-rich-snippets-amp-pages-no-longer-need-structured-data-187015

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) Aug 3, 2016 by Keith Pieper Some industry experts may advise advertisers and agencies to “hold out” […]