How to tie employee advocacy back to your goals and KPIs

As seen at: http://marketingland.com/tie-employee-advocacy-back-goals-kpis-186769

Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even more important to […]