From great to world-class: How the CMO of Belkin International transformed his organization

As seen at: http://marketingland.com/great-world-class-cmo-belkin-international-transformed-organization-189169

Moving from a channel-led approach to one that embraces every brand touch point doesn’t happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he’s made since joining the electronics company.