Drive unified digital customer experiences with better technology strategies

As seen at: http://marketingland.com/drive-unified-digital-customer-experiences-better-technology-strategies-185538

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your […]