SEO + UX = Success

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This new reality means that elements of user experience (UX) have been rolled into SEO best practices. How easy is your site to navigate? Do you have quality content that makes visitors wa...
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The Most Effective Ways to Generate Leads for Your Business

To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s where I want you to be. People don’t start a business to make the bare minimum. As a marketing expert with a proven track record, I can help your company generate more lead...
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Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO + UX = Success Nov 20, 2017 by Sherry Bonelli These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Private blog networks: A great way to get your site penalized Nov 20, 2017 by Kevin Rowe Columnist Kevin Rowe ex...
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How to 10X Your Sales With Instagram Shopping

For retailers across social media platforms, the biggest question many have is how to turn Instagram into a more retail-friendly network. Instagram shopping isn’t a new idea, but the Facebook-owned network is stepping up its multidimensional posts to drive more sales. Brands have always relied on Instagram for shopping because of its highly-visual settings. Users can see multiple images or videos of products, but making the move to purchase has always been a struggle. That’s due to ...
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Webinar: CX in the Age of Social Media

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands […] The post Webinar: CX in the Age of Social Media appeared first on Search Engine Land.
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How To Double Your App Downloads With App Store Optimization

So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as you had expected. If this [...] The post How To Double Your App Downloads With App Store Optimization appeared first on Search Engine People Blog.
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How to Outperform Sites Ranking Above You on Search Engines

That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t. All of that hard work, research, and effort got you almost nothing in return. Meanwhile, your compet...
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