Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind. We must keep up with our audiences. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search...
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How to Get More Converisons by Optimizing Your Checkout Process

Do your conversion rates need a boost? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. Just hoping for more conversions isn’t going to cut it. Here’s another mistake I see businesses make. They confuse a conversion problem with a traffic problem. Sure, driving more traffic...
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7 Tactics to Skyrocket Your Conversion Rate in 2018

The most difficult part of building a successful business is generating more sales while also sustaining business growth. Thankfully, the latest technologies in the marketing industry make this process much easier for almost all types of businesses. Email marketing is one of the most effective strategies that’s been proven effective, especially when growing eCommerce [...] The post 7 Tactics to Skyrocket Your Conversion Rate in 2018 appeared first on Search Engine People Blog.
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Buying a Belief: 4 Brands That Won by Taking a Stand

Stay out of it. Take the path of least resistance. Avoid hot-button issues. Up until now, this has been the predominant mindset of brands amidst major sociopolitical change, division or scandal. But as today’s political climate continues to spiral and trust in institutions is at an all-time low, consumers have begun looking to brands to step up and take the lead in effecting change. According to a 2018 survey by Sprout Social, two-thirds of consumers (66%) say it’s important for bra...
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The 2018 guide to free SEO training courses online

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in 2018. This is an u...
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