13 Competitor Analysis Tools to Spy on Your Competition

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Think about it. Competition for traffic, ad placement, followers and sales. The list goes on and on. And while the idea of conducting competitive analysis isn’t particul...
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Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear when buying that inventory from the social network. But those reports have not yet become widely available. Facebook has been gradually rolling out the pre-campaign placement lists that were announced in June 2017 and expects to make them available to all managed advertisers by the end of Q1 2018, according to a comp...
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Marketing Day: Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not Feb 9, 2018 by Tim Peterson To address advertisers’ transparency concerns, last year Facebook said it would provide all advertisers with reports of where their ads could and did appear. But many brands are still waiting for access. Facebook to beg...
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Does trust matter more than growth? Salesforce’s Benioff thinks so.

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s simply no other CEO out there who embodies the “race to $100M annual recurring revenue” zeitgeist more than Benioff. So, when recent headlines from the World Ec...
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Digital Natives Group’s Jonathan Jacobs on Adding Value Through Collaboration

#SproutPartner Jonathan Jacobs is Co-founder and Partner at Digital Natives Group—a digital marketing agency proudly located in “one of New York’s creative capitals,” Long Island City, NY. The aptly named agency boasts an instinctive, inherent understanding of today’s connective technologies as a result of being “born into digital.” We recently spoke with Jacobs about how he and DNG approach and accomplish effective collaboration with multiple client an...
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How to Increase Open Rates with These 7 Email Subject Lines

How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters. Your message is full of great content. You might even have some discounts, coupons, or other promotional offers there as well. Maybe you’re promoting a new product, service, or trying to drive traffic to a landing page. Regardless of the goal of your marketing emails, all of ...
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What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop everything and get in line. Usage is up and rising, but does that mean more opportunities for marketers? Google Home My family of five in the suburbs of Chicago, Illinois, has been using Google Home for a little over a year. We use it daily and now have five Google Homes in the house since the kids got Google Home Minis for Christmas. [Read the full article on Search E...
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