How Marketers Are Getting Their Message Across in an Ad-Blocking World

It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest episode of The Dukes of Hazzard? You had to sit through that commercial for cereal. Enjoying an article in the new issue of HBR? You at least glanced at the ad for the new Volkswagen as you flipped the pages. Marketing messages were everywhere as they are today, but one thing has funda...
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Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.

Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned. But are things actually looking up for Twitter? [Read the full article on MarTech Today.]
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3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention

Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long. People who sign up for a new desktop app or install a new mobile one often leave just as fast as they sign-up. If apps can’t keep people around, they’ll slip into negative cash flow. They pay out mo...
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#SproutChat Recap: The Importance of Case Studies

We all understand that customer stories are a hugely integral part of marketing collateral, but how exactly does one go about creating a case study? And how can one showcase these case studies to their audiences and prospects? In this week’s #SproutChat, Sprout All Star Elite, Erika Heald, joined us to share her insights on the value of case studies. This week’s participants chatted about the distinctions between case studies and use cases, best practices for conducting a case study...
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How to check your Domain Authority: 4 tools to use

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round up some of the most accurate and intuitive ways to see a site’s SEO equity. In an often opaque industry, with few insights into how Google’s algorithms really work for organic search, ...
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Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Today's knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is unavailable to those who have [...] The post Capitalizing on Marketing Knowledge: How to Monetize Your Expertise appeared first on Search Engine People Blog.
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