Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned Instagram have waged on its flagship and corresponding ad business. And now it’s going after their advertisers. Snap has rolled out a program offering free credits to brands that have recently bought vertical video ads from Instagram, Facebook and any other digital ad seller, including Pinterest, ad networks and even digita...
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How to Efficiently Set up Your Content Planning for 2018

There’s one common problem I often see when auditing websites: lack of content planning behind marketing efforts. Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. But publishing content for the sake of publishing content is useless. No wonder why so many businesses see zero results from their on-site content. An effective content strategy involves a lot of analyzing, ...
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How to Create Engaging Social Media Graphics (Even If You’re Not a Designer)

Generating engagement on social media is imperative for any brand that wants to boost awareness or grow a customer base—which let’s face it, is every brand. So it’s no secret that as consumers of digital media, our newsfeeds are overwhelmed with customer stories, updates and calls to action as a result. As users, we’re getting inundated, and as social media managers, we’re finding it tougher to stand out. The strategy for those in the know? Get visual. The Importan...
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