Skyscraper Armageddon: How this Seemingly-Foolproof Hack Often Fails

Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those bring in the most traffic. This isn’t new or unique. Many people have found success in going long. But here’s the thing that most people miss: Just because something is long doesn’t mean it’s going to rank well. Length is often a correlation, not a causation. Many times, there are other factors that you need to get right, firs...
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SEO Localization Roles and Support Systems

Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support it. Armed with goals to support the mission and metrics to benchmark against competitors, you [...] The post SEO Localization Roles and Support Systems appeared first on Search Engine People Blog.
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SMX London: Register now for the best rates

Search Engine Land’s SMX London search marketing conference is returning to the UK May 22-23 with a revamped, updated agenda. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level. Register today for a Full Conference Pass and you’ll unlock […] The post SMX London: Register now for the best rates appeared first on Search Engine Land.
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How to Identify the Target Market of Your Startup

Not everyone wants to buy what you’re selling. For your startup company to be successful, you need to identify your target market. This is one of the first steps of launching a startup company. But it’s much easier said than done. If you don’t have a clear target audience in mind, your marketing campaigns are going to cost you a fortune. You’ll also have low conversion rates, and your customer acquisition costs will be through the roof. Marketing to everyone and anyone is simply a waste of effor...
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Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario

I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to music. The headlines all seem to report on the latest retail fatality, the next big thing to take ad tech by storm or speculation on someone’s love life in Hollywood. The sameness of what I read makes me feel like Bill Murray in the movie “Groundhog Day” and reminds me how little marketing has evolved. In the movie, Murray finally wakes up to a n...
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Instagram tests its version of the retweet but thru Stories

Instagram’s most glaring feature omission is the ability for a person to reshape someone else’s post with everyone they follow a la Twitter’s retweet and Facebook’s share buttons. But that’s beginning to change. Instagram has begun testing a way for people to share someone else’s public post to their own followers through Stories, an Instagram spokesperson said on Wednesday, confirming TechCrunch’s earlier report. According to TechCrunch, people can share someone else’s public post appearing in...
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