The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend. But that’s the wrong approach. They shouldn’t be asking that question. Instead, they should be concerned with what ...
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The rise of Answer Engine Optimization: Why voice search matters

Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right? According to Chee Lo, Head of SEO at Trustpilot, and Jason Barnard, SEO consultant at Kalicube.pro, search engine optimization is no longer the only game in town. In a recent webinar, the two expe...
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Instagram tests Facebook’s shoppable Collection ads

Instagram is looking to step up its status as a digital showroom for retailers. The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s shoppable Collection ads within its main feed. The ad format seeks to digitize the print product catalog by enabling a brand to highlight its wares with an eye-catching video above a swipeable carousel showcasing individual products. People can then tap on the products to visit the brand’s site and buy them. For now, Instagram is ...
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How to create content to support local SEO and rock the rankings

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish a foothold. With mobile usage surpassing desktop and Google reporting more than one-third of mobile searches local related, it’s no wonder local SEO has become an important pa...
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10 Ways To Speed Up Your Website

While we all know backlinks are the number one ranking signal, we cover another aspect of SEO and user experience, and that is your website’s loading speed. 1. Caching Plugins For Wordpress If your website is powered by WordPress, then this section of the article will be the most beneficial to you. To speed [...] The post 10 Ways To Speed Up Your Website appeared first on Search Engine People Blog.
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