9 Facebook Video Metrics Brands Need to Benchmark Right Now

While organic reach on Facebook might be falling, Facebook video is stronger than ever. Experts say that more than 100 million hours of video stream to happy viewers every day on Facebook. If you really want to reach your audience, then you need to grab your camera. Just like any marketing strategy, you need to track the most important metrics. So, which Facebook video metrics should you be tracking? Here’s nine metrics you need to benchmark right now: 1. Reach (Total Views) Often conside...
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The new advertising industrial complex is here — for now

Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional retail: things like clothing stores, department stores, malls and toy stores. Bloomberg reported more than 7,000 physical stores closed in 2017, and analysts expect 2018 will be even worse. As Bloomberg notes: “… and this comes when there’s sky-high consumer confidence, unemployment is historically low, and the US ...
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Search Marketing: The Art And Science Of Giving People What They Want

Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent of the consumers? In 2017, marketers will concentrate more on intent rather than demographics. Although [...] The post Search Marketing: The Art And Science Of Giving People What They Want appeared first on Search Engine People Blog.
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8 key Google Analytics reports for SEO

Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. Keyword rankings are great for stroking your ego and making your client smile and nod, b...
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Quora adds more contextual & behavioral ad-targeting options

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users who have engaged with specific topics by rea...
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