Marketing Day: Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora adds more contextual & behavioral ad-targeting options Feb 5, 2018 by Ginny Marvin The platform is steadily enhancing its advertising offerings. Data is a tough topic for businesses, especially for retailers Feb 5, 2018 by Evan Magliocca There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magl...
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We’ve got omnichannel all wrong

About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it really mean? No one really knew or knows. But of course, everyone threw the term around anyway. The way I saw it, omnichannel was a way to look at marketing spend across multiple channels like digital, outdoor, TV, in-store, print, radio and more, with the ability to fine-tune budgeting across all of them to make it more...
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Four new search trends in mobile app discovery

Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with people, and not everyone can design a “must-have” app like Snapchat, Candy Crush or Pokémon Go. Popular apps have an exceptional amount of ta...
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The Top 14 Ways to Improve Your SEO Ranking

Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search? The top result on Google has a 33% chance of getting clicked. That means if you’re not number one on the page, you j...
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11 Marketing Trends to Commit to in 2018

We saw a lot of creative marketing trends in 2017. From growing popularity of podcasts to more brands jumping on Instagram, it was a good year for marketers. With that being said, what can we expect in 2018? While the year has started, we’ve already seen some emerging trends that show a lot of promise. You’ve probably read plenty of articles on upcoming trends for marketers, but how do you know which ones you should actually pay attention to? Don’t worry, we’ve done the ...
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