The changing role of “sales” kickoffs & why marketing should drive

It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share plans for the new year and, of course, party like college coeds. I had the pleasure of hosting Integrate’s 2018 “Revenue Meet-Up” and just returned from participating in Marketo’s RKOM (“Revenue Kickoff Meeting”) as a partner. And while many kickoffs are simply company rallies, I’m convinced that, done well...
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The Most Overlooked SEO Factor You’ve Probably Been Neglecting

SEO isn’t very technical. But it becomes technical because so many marketers and content creators are using the latest “hack” to increase their rankings. The more information there is, the more differing opinions you hear, the more complicated it becomes. But at the end of the day, it boils down to a couple things: Getting backlinks to your site Satisfying users The more quality sites you have pointing to yours, the more credible Google will view your site. Backlinks maybe aren’t as important...
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Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know

If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the likely impact it will have on organic reach for that channel. Did the update leave you wondering what exactly will work on Facebook and where it fits into your overall content marketing mix? Here are answers to some of the questions you may have. What is the latest Facebook algorithm update? This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a use...
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EverString focuses on data accuracy with its new Data Platform

Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and services, based on patterns found in different kinds of data. As CEO and co-founder JJ Kardwell told me, his company and its competitors had been focused on creating the best computer models they could, and the data they all used was something of a “commodity.” In EverString’s case, it got data about businesses by web crawling, by buying data from providers l...
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YouTube sees 80% lift in people watching sports highlight videos during the last year

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the past year, YouTube reports. The company says that in addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80 ...
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Here are 9 misconceptions about GDPR

The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults for us, Third Door Media). Misconception #1: ‘Legitimate interest’ allows marketing uses of personal data without user consent. Whil...
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Best practices for onboarding new clients

Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your commitment to their success with your product or service. Join our digital experts as we explore how to create memorable experiences alon...
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