Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s the common mistake I always see. People do two things when researching new keywords: They look at estimated monthly search volume And they compare that to the competition That’s a good start, of...
More

Search in Pics: Google Bike riding, hanging hammocks & Valentine’s Day prep

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. How to ride a bike at Google: Source: Instagram Google preparing for Valentine’s Day: Source: Instagram […] The post Search in Pics: Google Bike riding, hanging hammocks & Valentine’s Day prep appeared first on Search Engine Land.
More

#SproutChat Recap: Marketing Predictions for 2018

Social media is a constantly evolving space, with some changes being more drastic than others. Predictions were made before 2018 of what marketing would look like this year and with the new year underway, we took time talk about how these trends will actually pan out. From Facebook to influencer marketing to video content—participants weighed in with their two cents as marketing professionals. Community, Not Audience Marketers know they have to flex when it comes to social platforms, but ...
More

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend. Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition or noise. Write something off as “just” a trend, and you may be late to the party of the year. Remember when Facebook was a “trend”? Or Twitter? Instagram? Now, those are a key component to your digital marketing plan (and if not, they should be). You’ve got to reach and engage with your audience where they spend time online. And where is that? ...
More