The 5 Big Disruptions to Marketing in 2018

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years. The marketing world is […] The post The 5 Big Disruptions to Marketing in 2018 appeared first on Search Engine Land.
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3 tips to make every martech implementation a success

Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful implementation of these tools is imperative. Marketing organizations are finding themselves functioning like IT orga...
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Snapchat opens in-app shopping section with Snap Store

Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to buy Snapchat merchandise, such as hats, sweatshirts and a stuffed-animal version of its “dancing hot dog” Lens. It’s unclear how long the current product line will be a...
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Are You Sitting Down? Sprout Social’s Instagram Publishing for Desktop is Here!

You’ve been patiently waiting and, yes, Instagram publishing is here. Starting today, Sprout Social’s web app supports posting single image Instagram posts directly to your feed without requiring an additional mobile workflow. After connecting your Instagram page as an Instagram Business Profile, simply open Compose, add a single image with an optional caption and hit send. As a longtime Facebook Marketing Partner and member of the Instagram Partner Program for Community Management,...
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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better. And we ...
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10 Website Personalization Hacks to Skyrocket Your Conversion Rates

I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.” The problem is that these are too flimsy. They’re not actionable or instructive. And they very rarely come with cold-hard data behind it. Turns out, though, that there’s a little truth in this one. People do like to buy from people they know. Or, maybe more accurately, who know them. Here’s what I mean. Accenture recently released data that shows that three-fou...
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