Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across […] The post Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more appeared first on Search Engine Land.
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How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page views? I see businesses and bloggers make this mistake all the time. They’re happy just to get page views on their blogs and don’t care whether people are reading them. But that strategy is...
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#SproutChat Recap: Launching & Advancing Your Career in Social Media

Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need to hone in on for career advancement. Knowing where to start and how to continue your professional development are just two elements in boosting your career. In this week’s #SproutChat, we were joined by Sprout Social’s own Social Media Manager, Rachael Samuels. Rachael shared best practices for getting started on networking through...
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‘Consent is unworkable’ for programmatic ads in the era of GDPR

Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment. With a few exceptions, he pointed out, GDPR specifies that publishers and advertisers need to get consent from each user to employ their...
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How to make sure your social media marketing is on track for 2018

A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that we’re still using every social platform effectively. If your social media marketing didn’t go as planned in 2017, this is the perfect opportunity to analyse what went wrong. If you had a success...
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Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A deprecated GoogleBot: Source: Instagram Google Brain jacket: Source: Instagram Google dog with puppy eyes: Source: […] The post Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot appeared first on Search Engine Land.
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46% of Prime members say they buy on Amazon at least once a week

According to a new report on Amazon user behavior from Feedvisor, Amazon Prime members are visiting the e-commerce site at an extraordinary rate. Conducted in partnership with Walker Sands Communications, the survey found that 85 percent of Amazon Prime members visit Amazon at least once a week. An even more astounding reveal is that nearly a third of Prime members (31 percent) are going to the site daily. Feedvisor’s report (free, registration required) included survey results from 1,576...
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New report: The Internet of Things and blockchain tech are made for each other

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this means everything can be tracked, inventory-managed and made selectively accessible through a continual stream of signals. This flow of constantl...
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