Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New report: The Internet of Things and blockchain tech are made for each other Jan 11, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently. 46% of Prime members say they buy on Amazon at least once a week Jan 11, 2018 by Amy Gesenhues New Amazon shopper ...
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7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post

You just poured hours into researching, editing and optimizing your latest blog post. Now what? Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less. Yikes. The problem oftentimes lies in a lack of a content distribution strategy. Listen–promoting your content isn’t a game of quantity over quality. In fact, you might be s...
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Report: Google to step up reviews of YouTube premium videos

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar with the plans. The latest triggers to alarm marketers about YouTube have been the controversial content posted by YouTube stars (such as Logan Paul, whose channel is no longer part of Google Preferred after he posted a video showing the bo...
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CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant. On Tuesday, the first day of CES 2018, Google published a post to its offici...
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How to Choose the Best Links for Outreach Campaigns – Detailed Guide

When executing the link building campaign, the main benefit is leveraging SEO juice from a linking sites and getting higher in SERP. There are thousands of possibilities where to get a link from but the resources are often limited. Therefore, the following list of signals may be helpful with prioritizing the outreach targets. Website [...] The post How to Choose the Best Links for Outreach Campaigns – Detailed Guide appeared first on Search Engine People Blog.
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Marketing Day: Link opportunities, YouTube’s top ads in December & content distribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Best practices for qualifying your link opportunities Jan 10, 2018 by Ryan Shelley So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. How independent retailers can thrive in a volatile market Jan 10, 2018 by Evan Magliocca As traditional retailers continue to struggle, col...
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