Brand Awareness Tracking: Measure Your Marketing Efforts

According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to increase the brand awareness of [...] The post Brand Awareness Tracking: Measure Your Marketing Efforts appeared first on Search Engine People Blog.
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How to Promote Your Event Online Like a Pro

Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up at a trade show or job fair. Maybe you’re a keynote speaker at a conference or dinner event. Your business might be a top sponsor of a charity golf tournament. The list goes on and on. Regardless of w...
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The 7 Step SaaS Marketing Guide: How Software & Internet Brands Win at Social

“Let the product speak for itself” is a tiresome phrase that can only go so far for certain companies. When your product is software, it needs to shine. Marketing can only temporarily mask the flaws; it will not fix your product. Software as a service (SaaS) companies begin with a product and then build their teams around it. A smooth workflow, seamless integration and easy cross-team communication are all important attributes for making SaaS marketing work. In this guide, we’...
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SteelHouse adds Connected TV

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television. Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study. CTV is online streaming content that includes TV programming from major broadcast networks, cable networks like Bravo or online-only networks like Netfli...
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What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that develop their product listing ad...
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To comply with GDPR, BlueVenn is having to reimagine itself

For Consumer Data Platform BlueVenn, the upcoming General Data Protection Regulation (GDPR) means it has to think like a company that it’s not. It must think like a company that interacts with consumers, since it provides a golden master of customer data records for its hundreds of client companies. That data is then employed to set up campaigns on its platform, which are then implemented through connections with external platforms like email service providers or ad networks. But it doesn’t int...
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The top 10 things I learned about online advertising in 2017

Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another interesting year in online advertising. Here’s my summary of what changed — and what didn’t — over the last year. Things that are still really hard Going 100% in-house. Every year pundits proclaim the end of agencies, and every year agencies continue to grow. Why? Because online advertising is complicated, changes quickly and requires an army of full-time employees if you want to do i...
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Complete Guide to Influencer Marketing

It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences. Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018. The question is, what can you do to get the most out of influencer marketing this year? Will the same tactics from 201...
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