How AI and CLV help app marketers drive business growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting at better-than-average ratios. But part of the challenge for marketers is that many of today’s strategies are driven by metrics that don’t link to advanced user targeting and growth. ...
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Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How AI and CLV help app marketers drive business growth Jan 9, 2018 by Brian Solis Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Report shows Snapchat’s newer features falling flat but messa...
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International Online Marketplaces Compared

In addition to their online shop, retailers can access a wide variety of e-commerce platforms and thus use the existing infrastructure. But which platform is best suited and what are the advantages and disadvantages from a dealer's point of view? Insight into 5 alternatives to your own online shop. Use Market Power But Avoid [...] The post International Online Marketplaces Compared appeared first on Search Engine People Blog.
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Split testing Google Shopping campaigns

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and […] The post Split testing Google Shopping campaigns appeared first on Search Engine Land.
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Report shows Snapchat’s newer features falling flat but messaging more popular than ever

Snapchat rose to popularity thanks to the secretive nature of its photo messaging, and it has kept that theme constant when providing usage details of the app. However, The Daily Beast has uncovered recent app stats not shared publicly before. They show that some newer initiatives haven’t taken off as Snapchat’s parent company, Snap, had hoped. The data provided to The Daily Beast spans from April to late September 2017 and includes usage metrics for Snap Maps, Discover, Memories, G...
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