Holiday Retail Search Strategies: What worked, what didn’t in 2017

Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best practices for search marketing for the 2018 holiday shopping season. Register today for “Holiday Retail Search Strategies 2017: What worked, what didn’t,” pr...
More

10 facts about rich results that all SEOs should know

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures, review stars and so forth. Below, I’ll cover everything you need to know about rich results going into 2018. [Read the full arti...
More

Marketing Day: Influencer marketing, AdWords budget change & Facebook video ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday Retail Search Strategies: What worked, what didn’t in 2017 Jan 8, 2018 by Digital Marketing Depot Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall...
More

8 Top Social Media Scheduling Tools for 2018 & Beyond

Marketers need all the shortcuts they can get. And that’s exactly why social media scheduling tools are so valuable. When coming up with your social media strategy for 2018, consider what you can do to be more efficient. Having the right scheduling tools on deck can help you save time and push out more content to your audience. Maybe you’ve slept on social scheduling in the past. Perhaps you aren’t sure whether you’re squeezing the most out of your current content strate...
More

So, what’s it like to be a CMO of a marketing-focused business?

The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and faster. It’s an exciting time to be a marketing leader. But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the parallel role you have, the expectations an...
More

How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at your website through the eyes of your customer. The key is, not everyone viewing your website has the same set of eyes. Sure, your company has a general target market, but visitors of all ...
More

Challenge: How To Retain Your App Users

There's no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. The upside is, [...] The post Challenge: How To Retain Your App Users appeared first on Search Engine People Blog.
More