Holiday Retail Search Strategies 2017: What worked, what didn’t

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best […] The post Holiday Retail Search Strategies 2017: What worked, what didn’t appeared first on Search Engine Land.
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Unite your team at SMX West! Save big on SEO & SEM training with group rates!

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place […] The post Unite your team at SMX West! Save big on SEO & SEM training with group rates! appeared first on Search Engine Land.
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Marketing Day: Madison Logic integration with Marketo, Frito-Lay CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Madison Logic becomes bidirectional with marketing automation by integrating with Marketo Jan 5, 2018 by Barry Levine The move follows Madison Logic’s recent integration with Salesforce’s CRM. Frito-Lay CMO says marketers need a listen-first mentality to be successful Jan 5, 2018 by Amy Gesenhues Frito-Lay CMO Jennifer Saenz says listening to co...
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Search in Pics: Google’s floppy sofa, rusty Android head & dancers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A very floppy Google sofa bench: Source: Instagram Google’s bathroom signs: Source: Instagram A rusty Android […] The post Search in Pics: Google’s floppy sofa, rusty Android head & dancers appeared first on Search Engine Land.
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Search Engine Land’s Community Corner: Industry veteran releases new book, our top columnists of 2017 and more

Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks: We shared the top 10 columns published in 2017. Cheers to our talented contributors Sherry Bonelli, Joy Hawkins, Dan Sharp, Paul Shapiro, Wesley […] The post Search Engine Land’s Community Corner: Industry veteran releases new book, our top columnists of 2017 and more appeared first on Search En...
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