How Facebook’s video ads’ watch time compares across formats

A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular video ad experience on mobile. Instead, there is a variety of unique experiences, each requiring a different approach,” wrote Facebook’s head of ads and business platform, Mark Rabkin. To illustrate the point, Face...
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Madison Logic becomes bidirectional with marketing automation by integrating with Marketo

New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests. For instance, two people from the same company may download a white paper about a new kind of cloud-based content management system from a website in Madison Logic’s consortium. Those users are tagged with a cookie, or their mobile device...
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#SproutChat Recap: Self-Care in the New Year

It’s common for social media managers to feel as though they can never fully switch “off” during non-working hours. But it’s important to know when to step back. Taking time for yourself, recharging, creating necessary boundaries at work—it all helps you avoid burnout in the short term. In this week’s #SproutChat, participants talked about what self-care means to them, shared tips for unplugging and explain how they find inspiration for their work. Self-Care ...
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