How much will privacy regulation disrupt the local search market in 2018?

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. Yet there are a number of indications that a tipping point may be near, giving way to new regulations that demand significant changes in business practice. These changes...
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Personalization & machine learning in 2018: From comms to content

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create marketing campaigns for them. But, as appealing as “Marketer Mark” and &...
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Marketing Day: Personalization, privacy regulations & Mark Zuckerberg’s New Year’s resolution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization & machine learning in 2018: From comms to content Jan 4, 2018 by Blaise Lucey Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences. How much will privacy regulation disrupt the local search market in 2018? Jan 4, 2018 by Wesley You...
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#SproutChat Calendar: Upcoming Topics for January

The new year has begun and there’s no better time to start ramping up your personal development efforts. Whether you’re just getting started in social media or trying to grow your career in marketing, we’re covering a range of topics that will resonate with you. This month on #SproutChat, we’ll be chatting about everything from self-care to landing a job in social to the basics of SEO and digital trends in 2018. Wednesday January 3: Self-Care in the New Year The burnout ...
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Working With Dates & Times in Your Application

I’ve been a professional developer for about six years now. During those six years I’ve never worked for a company or on a project that didn’t struggle with date and time issues in some form. Nearly every application you will work on requires the use of time in some way, meaning that at some point you’re going to have to collect, store, retrieve and display dates or times. There’s no silver bullet for dealing with dates or times and you can never escape the inheren...
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11 Clever Tips to Repurpose Content

After you hit publish, what do you do with all the blog posts and videos that you invested so much energy on? Don’t let them wither away. Give your content new life by repurposing it and presenting it in a different way. Think of it as the same ideas and content, but a different wrapping. To figure out where to start, begin with your best-performing content. This could include your most-visited blog posts, most-listened-to podcast episodes, your most-viewed videos or your most-engaged soc...
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