Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean? Most playbooks will tell you to fill out the classic buyer persona or demographic template. What does that tell you, though? Honestly. BMW sells convertibles to old, white, b...
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Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 18 link resolutions for 2018 Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo Jan 3, 2018 by Barry Levine The Chicago-based firm says this is the first time a call analytics provider ...
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How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry? As mobile usage continues to grow, more and more users are comfortable with speaking to their devices rather than typing their queries. Of equal importance are the advances in speech recognition technology tha...
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How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception of your company. Creating an accurate customer persona can help you accomplish this. It will help you learn about their habits, behaviors, and i...
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Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and (3) average Amazon shoppers who don’t fall into either of the other two categories. (There’s probably a meaningful overlap between categorie...
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Alibaba’s UC browser beating Google Chrome in Indian mobile market

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets. Chrome is the most widely used browser in the world, with more than 1 billion users. Globally, Chrome has a roughly 55 percent market share to Safari’s approximately 15 percent, as the second leading browser. The UC browser has just under 9 percent of the global ...
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