SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART...
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Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMART goals for SEO Jan 2, 2018 by Marcus Miller How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours Jan 2, 2018 by Greg Sterling Whil...
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6 Social Media Trends That Will Take Over 2018

There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends in 2017. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw...
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