8 CRO Quick Wins for Ecommerce Sites

How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate. If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions. Even if you think you’re doing well, there’s always room for improvement. In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%. Companies such as the Dollar Shave Club have roughly a 20% conversio...
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Innovid partners with mobile ad platforms to upgrade VAST

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support third-party measurement or interactive features, such as hotspots where users can request more info or a related video. A variety of efforts to correct this situation are underway. The Interactive Advertising Bureau (IAB), for instance, is working toward standardization of these capabilities for VAST, while some verification firms and advertising providers are imp...
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The future of visual search and what it means for SEO companies

The human brain has evolved to instantly recognize images. Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses. We can look at a picture, and in 13 milliseconds or less, know exactly what we’re seeing. But creating technology that can understand images as quickly and effectively as the human mind is a huge undertaking. Visual search therefore requires machine learning tools that can quickly process images, but these tools must also b...
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