Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s guidelines appeared first on Search Engine Land.
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Search in Pics: Google Christmas tree in a police box, office ski lift & who’s working

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Boulder office has a ski lift: Source: Twitter Google has a Christmas tree in a […] The post Search in Pics: Google Christmas tree in a police box, office ski lift & who’s working appeared first on Search Engine Land.
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How agencies are adapting to continued pressures on their business model

  The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pressures on agency business models are forcing these shops to shift how they serve clients and prove their worth. “The modern agency is going to have to really shift away from communications and messaging as the sole driver of revenue and ...
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What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media and creating compelling content, these columns explored both time-tested tips and new products and techniques. In the “new twists” category came AJ Wilcox’ piece — our top column of the year regardless...
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8 tips for getting social media ads right

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge. As she vented her frustration, I wondered why the ads she saw were still so consistently missing the mark despite the great leaps in ad targeting technology. Surely there must be a better way...
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Negative reviews from ex-employees are finally against Google’s guidelines

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google will and will not act on can provide insight into what things they really care about, and this can help you read between the lines. [Read the full article on Search Engine Land...
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