LinkedIn launches autoplay mobile video ads

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. They are only being tested on mobile at this time. Advertisers can upload videos through the Campaign Manager, their Company Page, or th...
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Where some see data suppression, Facebook says it was only following privacy policy

An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect what actually happened. The company explained it “is cooperating fully with federal investigations and pro...
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Navigating The Local Search Ecosystem To Yield Results

The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing. Originally the brainchild [...] The post Navigating The Local Search Ecosystem To Yield Results appeared first on Search Engine People Blog....
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