How Facebook is connecting its 2D social network with the VR version

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s awareness of and interest in VR. The company teased the new features during a keynote presentation at Facebook-owned virtual reality comp...
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Reach vs Impressions: Know the Difference Between Your Engagement Terms

Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions. Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. Many understand the importance of social media engagement. However, when it comes to strategy, it’s all about accurately measuring your metrics and finding areas...
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What is HTTP/2 and how does it benefit SEO?

The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global populat...
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4 (not so) ordinary conversion elements you may be abusing

The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention (and they are), the untargeted traffic leaving your site can have an impact on your search engine rankings. Untargeted traffic is lose-lose. B...
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Instagram Influencer Marketing on a Smart Budget

So you hear that influencer marketing is a must but you don’t have $50,000 to pay a celebrity to post on Instagram. Lucky for you, there are many options out there for a company to integrate Instagram influencer marketing without blowing your entire year’s budget. In this article, you’ll learn: Why Instagram influencer marketing is so popular How to set up a budget How to create your marketing campaign Why is Instagram Influencer Marketing So Popular? For some companies like Wendy’s, NewsWhip ...
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